About Us

~ Goods For Salt & Soul ~

As we conjure up fond childhood memories of capturing dinner in a crab trap... collecting sand dollars and other odd artifacts... inhaling the pungent, salt-tinged air as we squished around in that blissful, salty muck. Pluff Mud is more than a squishy salty mud for us. It's a love of the Lowcountry, a lifestyle, and an inspiration for all the creations we make. Hence, Pluff Mud Mercantile was born with a playful creative spirit. Our southern products are designed to soothe the soul. From hand poured candles to handcrafted soaps & apothecary, to our Ch'yallston Lifestyle Brand of decor, apparel & accessories, love and care is in everything we do. In addition, we are Leaping Bunny Certified and are mindful of our ingredients and processes to deliver a quality product. Pluff Mud reminds us of playful muddy moments in the marsh and living life in a joyful way and our products are designed to do the same. Join us in spreading love with goods for salt & soul.

Dream, Create, Illuminate... We are a unique locally owned shopping experience situated along the scenic Ashley River Road in Charleston, a road known for it's rich history and plantations. We strive to include and incorporate a local artisan flair to our gift experience. In addition we are community workshop atmosphere where we create and make soaps, candles, apothecary products, teach classes, and host workshop events.

Our gifts are hand selected items that soothe the soul. Care is taken to locate unique items from local makers, or mainstream brands that they all blend together for a pleasing shopping experience. When you enter you will feel that our store is a place built with love, with a mission and purpose to serve others.​

Gina Moore is the Shopkeep supported by a team of staff and makers that complete the family of workers that join together to make this possible.  Being in this store you will find you share, shop, converse, and possibly shed a tear.  We are more than a mere store. Pluff Mud Mercantile is a mission, a ministry of love and joy, growth, and evolution to the journey of an even more God realized life.
​Come by and say hello we are happy to be here to serve you!

We specialize in an eclectic mix of gifts including jewelry, apparel, bath and body, candles, home décor, and items for the children or pets.

  • Est. in 2015 Pluff Mud Mercantile is a creation of the owner who has owned a local boutique in the area for over 7 years.
  • A store that is part of the community and a place that you will enjoy your visit time after time.
  • Learning, Growing, Interacting, Joining & Fun! Classes and Workshops offerred for candle and soap making as well as interactive events with guest instructors on many interesting and engaging topics.

Please be advised due to Covid-19 our store hours may be subject to change. We are offering, online shopping, call in orders, shipping, curbside pick up, and delivery.

Store Hours: 


Tues 10AM - 5PM

Wed 10 AM - 4PM

Thurs - Sat 10 AM - 5PM


We offer extended Hours during the Holiday Season. Check our social media for any current holiday extended hours.

Address: 2408 Ashley River Rd. Unit R, Charleston, SC 29414 843-872-6022

Email: pluffmudmercantile@att.net